Top 5 Hasbro Games Performance in Bulgaria Q4 2021

During the fourth quarter of 2021, the top 5 Hasbro games on a unified platform in Bulgaria showcased diverse performance trends. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active users for each game.

PJ Masks™: Hero Academy experienced fluctuating weekly downloads, peaking at 631 in mid-October and ending the quarter with 453. Active users followed a similar pattern, starting at 312 and rising to 660 by the end of December.

MY LITTLE PONY: MAGIC PRINCESS saw consistent weekly downloads, with a notable increase to 349 in the last week of December. Revenue showed minor fluctuations, peaking at $32 in late October. Active users remained relatively stable, starting at 3K and reaching over 3.3K by the end of the quarter.

PJ Masks™: Moonlight Heroes had steady weekly downloads, with a peak of 421 in the final week of December. Active users demonstrated a gradual increase, starting at 1.1K and ending at 1.2K.

My Little Pony Rainbow Runners showed stable download numbers, peaking at 268 in the last week of December. Revenue was minimal but consistent, and active users saw a slight rise from 465 to 544 over the quarter.

Lastly, Scrabble® GO - New Word Game had variable downloads, with a significant spike to 549 in the week of December 20. Revenue remained steady at around $4-6 weekly. Active users fluctuated, starting at 515 and peaking at 696 in the same week as the download spike.

For more detailed insights, visit Sensor Tower.